Nori Lucio Junior
15 years experience managing brand, marketing & communications for leading edge companies as Intel® and Microsoft®. Led teams responsible for building and implementing “full mix” marketing and communications initiatives for Brazil, Latin America and Global programs, covering: corporate brands Intel®, Microsoft®, product families Windows®, Office®, Pentium® and co-op advertising program Intel Inside®.
5 years experience managing Latin America sales, channel & marketing organizations. Led pan-regional retail teams responsible for build and implement integrated sales & marketing pan-regional programs.
As an expatriated for 2 years at Intel headquarters in San Francisco-CA led worldwide business development team focused on identify and engage with innovative Internet start-ups for Intel´s venture capital investments, IntelCapital.
Led for 8 year a high performance sales team responsible for corporate accounts, retail channel, distribution channels, partnerships development. As sales director, I have successfully implemented CRM system and methodology for lead generation and pipeline management.
Acquired in-depth experiences on architecting, building and operating eCommerce platform for B2B, B2C and B2B2C. The experience also includes expertise on digital marketing strategies and tools.
Founded brandME consultancy and advisory in 2006 - www.brandme.com.br - focused on build, led end execute on strategic business and marketing plan for start-ups and mid-size companies for different industries: - Energy, IT, Facilities Management, Manufacture, Entertainment, Education, Fashion and Ecommerce, having supported companies to expand their businesses through synergies, alliances, joint ventures and M&As.
In-depth P&L experience. Supported brandME’s clients to design ebitda focused year budgeting, cash flow management and build/restructure finance strategies to fulfill operation requirements and growth strategies.
In the past 3 years - developed hands-on experience on Turnaround management through renewal processes and planning to save troubled companies reestablish solvency and avoid bankruptcy filling.
Over the past 7 years - exercised an entrepreneurial and multidisciplinary skills and also the ability to constructively communicate, lead, facilitate and coach senior Cx-level management including CEO, president and board of advisors and investors.
Published the eBook “Planejamento Estratégico e Marketing para Pequenas e Médias Empresas”, building an on-line community engaged through relevant content, templates and on-line counseling - www.brandme.com.br