Nori Lucio Jr.
Qualifications
Over 20 years experience managing brand, marketing & communications, sales and channel development for leading edge companies - Intel® and Microsoft®.
13 years building and implementing “full mix” marketing and communications initiatives in Brazil, Latin America and Global programs covering both corporate brands Intel® and Microsoft® and products family like Windows®, Office®, Pentium®, Intel Inside®.
Areas of expertise includes: Corporate Identity, Cross Media Advertising Campaigns, Product Launch, Brand Management, Research, Channels Marketing, Strategic Alliances, Global agency management, PR.
Proofed experience building, leading and executing on detailed strategic business planning.
Areas of expertise include: articulate business foundations, forecasting, budgeting, cash flow, investment strategies, portfolio management, governance, IT.
I have founded brandME in 2006 – brandme.com.br – primarily a consultancy and advisory office, I had the opportunity to articulate, led end execute on top-to-bottom strategic and marketing business planning for several start ups and existing mid-size companies from different industry segment.
The companies brandME has been supporting experienced improvements in: growth in market share, expansion into new markets and regions, new revenue streams, creating value for the future via strategic projects and acquisition, improving overall governance via comprehensive strategies attached to realistic metrics.
brandME also offers a free and interactive online service. The service has 70,000 access/month along with 13,000 registered members. I also wrote an eBook with more than 200,000 downloads since its release in 2008.
Ability to lead and coordinate cross-functional teams including multi-national teams for global initiatives. As expatriated for 2 Years based on Intel HQs in Santa Clara, I led US-based teams for worldwide initiates, specifically ‘Intel business advertising’ group focused on global advertising campaigns and ‘business development and alliances group’ helping grow Intel’s Web Outfitter Service, a post purchase relationship program to over 1 million members in 8 countries.
Large experience on build and develop channels. Ability to group and deploy products and services by affinity and complementariness following a multichannel approach. I started Intel channel in Brazil expanding into Latin America modeling the entire ecosystem that represented 75% of locally generated revenue and 80% market share. I have acquired in-depth experience on all aspects of distribution including: set up national and regional players, legal nuances, tax, pricing, costs structure, overseas logistics, internal logistics.
Areas of Expertise includes: Conduct business with nationwide Distributors, regional Sub-distis, reseller, retail chains and enabling alliances with OEM and ODM.
In-depth experience on architect and deploy e-commerce initiatives for B2B, B2C and B2B2C.
Experience in CRM, Customer Service and BI from IT system requirements down to lead generation/qualification/management programs. At Microsoft, I had the opportunity to manage a team focused on CRM programs. Also led the call center operation.
Sales Experience, managed strategic accounts for 7 years selling leading edge IT solution for CIOs. Also had the opportunity to take the most important sales training in US. - “Counselor Sales Person”, Strategic Selling and Eagles flight.
I conducted business with leading edge companies from various industry segments. Banks: Bradesco, ABN, Banco do Brasil, Banco Central; Oil: PETROBRAS; Automotive: FIAT, GM; Government: SERPRO, PRODESP, MEC. Food: Unilever. Insurance: Porto Seguro, Maritima; HealthCare: Medial.
International – Intel HQs in US
As an expatriated for 2 years, led 2 different teams at Intel HQs in Santa Clara. Also I led a “business development team” for a worldwide initiative focused on a post purchase relationship program, to over 1 million members in 8 countries and a US100 million dollars budget. Also led US-based worldwide advertising group and a multi-national teams.
Latin America
I led a pan-regional marketing, communication and retail teams. I had the opportunity to build and implement pan-regional programs covering brand building, demand creation and channel development from Mexico down to Argentina,
I was recognized with national and international awards on innovation, performance and media creativity.
Education
· Bachelor’s degree in Business and Foreign Trade
· Marketing MBA – ESPM
· Finance MBA - FIA /USP
· Extension – Social Behavior Focused Marketing Research – UC Berkley
· BSC – Balance Score Card Certification – IBMEC
· 6 Sigma Green-Belt Certification